Sell Handmade Online

For many small businesses PR can seem like the cherry on the cake - sweet and pretty but does little to appease a hungry tum. Sure, you'd love to see your name in print, but what does that really do for those numbers on your balance sheet? Quite a lot, actually. Let's explore.

Too often we find ourselves getting a little inundated with what we should and shouldn't do to build strong customer loyalty. Well, first and foremost, start with one thing; focus on your customer first. The customer experience is one of the most important aspects of a business yet it can often be neglected.

For an online seller, packaging is the first physical impression of your brand to your customer, and plays an important role in representing your brand and giving your customers a great experience when they order from you. Here are our top tips for beautiful packaging, without breaking the bank.

Are you a bit crafty? Have the panache for making beautiful things? Decided to sell them on Madeit, Etsy, local markets, online, take it global or to family and friends? One thing you may have forgotten, ignored, or deemed unimportant, is insurance!

If you’re not familiar with SEO, it stands for Search Engine Optimisation, and it’s all about things you can do to show up in more searches of the web, rank higher up on the page of results, and encourage the maximum clicks through to your web pages from those results.

More than half of all Australian shoppers abandon their online shopping carts, so postage costs are turning off a huge amount of local sales. Having said that, free shipping, and even reduced shipping rates, are no magic pill. Offering them may not increase your bottom line, even if it does increase your conversions.

Whether you're just starting out in your handmade business, or you're looking for new ways to use social media to your advantage, a hard launch may be just what you need. A hard launch is when a new product or service is made available to the public, in a way that is intended to attract a lot of attention.

Finding the right background for your products can sometimes be a bit of a challenge. In this blog post I'm going to share with you six inexpensive options that I've used for my handmade creations and why I chose them.

As a handmade business artist, you spend so much time perfecting your art, enjoying the creative process and experimenting with new products. But the business side of things can be completely overwhelming. Let's debunk this confusing insurance fiasco so you can confidently insure your handmade business.

There is plenty of DIY graphic design tools out there, which is great if you are on a budget, but it can never replace a professional graphic designer. Just because you can do something, it doesn't mean you should! For your social media posts, this post will help you create some professional looking graphics.

Rubber stamps are an incredibly versatile business tool. You can use one stamp in so many different and creative ways. And, it's one of the most affordable tools available for customising almost anything, so they're particularly useful for small businesses with tight budgets or when you're starting out.

Pricing- an icky, often uncomfortable subject for women in business, especially ladies who create from passion. When you pour your heart, soul and time into crafting beautiful products attaching a price feels like an emotional decision. Pricing has nothing to do with emotion and everything to do with business.

If you're looking to get your finances in order, to help you smash your handmade business goals, the end of the financial year is fast approaching so now is a great time to get organised and prime yourself for a year of financial success!

Whether you're new to selling your own creations, or you're a seasoned market stall holder, a move to start selling your art online offers a range of benefits over traditional selling methods.

Too often we find ourselves getting a little inundated with what we should and shouldn't do to build strong customer loyalty. Well, first and foremost, start with one thing; focus on your customer first. The customer experience is one of the most important aspects of a business yet it can often be neglected.

Obviously, one of the great ways to attract positive feedback is to blow your customers away with an incredible buying experience. Following are some other strategies and tools you can use to encourage your Madeit buyers to leave feedback.

Ever feel like the quest to constantly engage your audience on social media is using up all those creative juices - you know, the ones you need to keep creating your awesome products? You're not alone. Coming up with new ideas for unique content to promote your brand on social media on a regular basis can be hard work!

With Instagram's focus on visuals and its billion-strong user base, it's the perfect platform to promote your crafts. The photo-sharing app is quickly redefining the way consumers discover and purchase products, and many businesses are taking advantage.

Starting a small business can be overwhelming if you don't have any prior experience. There are many things that business owners should consider...

How to Turn Customer Complaints into Positive Growth Whether you’ve just started selling your crafts online or you’ve been in the business for a wh...